Clay is an eco-conscious skincare brand that stands out amongst its competitors by utilising bold colours and impactful design. The branding for this project ties itself together through various design decisions such as multiple consistent elements that appear throughout the packaging, and promotional items that help link the whole identity together. The colours, design assets and logos all work cohesively to create an expressive and colourful outcome that is in-line with the eco-warrior stance Clay has on environmental change.